Benefits of Green Globe for tourism and hospitality organizations
The Green Globe brand signifies improved environmental performance, greater community interactions and savings through more efficient use of resources. It provides recognition and promotional support to a global consumer market.
The Green Globe Pedigree:
- Green Globe is guided by an International Advisory Panel of leading organizations which include the United Nations World Tourism Organization.
- Green Globe maintains strategic alliances with major industry associations, including the Pacific Asia Tourism Association (PATA) and Caribbean Alliance for Sustainable Tourism (CAST).
Green Globe Marketing Support:
- The Green Globe brand is internationally recognized by both consumers and industry.
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Green Globe is a global certification program with certified companies in over 50 countries.
Green Globe’s benchmarking report is evidence of your organization’s genuine Corporate Social
- Responsibility achievements, distinguishing it from company’s primarily concerned with presenting a public relations message.
Green Globe generates cost savings for organizations:
- The sector benchmarking indicators have been developed and continually updated using millions of dollars of research and development funds to ensure an efficient, cost effective and independent process.
- By undertaking benchmarking and certification, organizations are made aware of methods of reducing their resource usage which in turn provides financial savings.
Green Globe Generates Operational Efficiencies:
- Green Globe provides organizations with the ability to benchmark their performance against baseline and best practice performance for their specific tourism sector. These baseline and best practice figures are determined using Green Globe’s global database containing over seven years of reliable and regularly reviewed data.
- The enhanced Green Globe Company Standard provides organizations with a sustainability program that is easily implemented into their everyday operations and is supported by an easy-to-follow Self Assessment Checklist and software application.
- Benchmarking provides independent verification of an organizations’ eco-efficiency and criteria for certification which meets world’s best practice.
- Throughout benchmarking and certification operators are individually supported to ensure they achieve the highest possible outcomes for their organization.
- The Green Globe Company Standard meets the Sustainable Tourism Stewardship Council guidelines in terms of criteria, independence of assessors and auditors and overall probity of the program.
Green Globe supports social goals:
- Green Globe provides the many benefits arising from being a responsible operator with a social conscience.
- A number of Green Globe hotels have experienced higher staff morale, reduced absenteeism and increased retention since commencing the program.
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